Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

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Master Stage


Presence


I was hooked by Steve’s energy and enthusiasm.
GIL AMELIO

S


teve Jobs has a commanding presence. His voice, ges-
tures, and body language communicate authority,
confidence, and energy. Jobs’s enthusiasm was on full
display at Macworld 2003. Table 14.1 shows his actual
words as well as the gestures he used to introduce the Titanium
PowerBook.^1 The words he verbally emphasized in his presenta-
tion are in italics.
The words Jobs uses to describe a product are obviously
important, but so is the style in which he delivers the words. He
punches key words in every paragraph, adding extra emphasis
to the most important words in the sentence. He makes expan-
sive gestures to complement his vocal delivery. We’ll examine
his body language and vocal delivery more closely later in the
chapter, but for now, the best way to appreciate his skill is to call
on a guest speaker who pales in comparison.

“Who’s Mr. Note Card?”


During the iPhone introduction at Macworld 2007, Jobs invited
Cingular/AT&T CEO Stan Sigman to join him onstage and to
share a few words about the partnership. Sigman took the floor
and sucked the energy right out of the room. He immediately
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