200 REFINE AND REHEARSE
TABLE 17.1 ONE THEME PER SLIDE AT JOBS’S MACWORLD
2008 PRESENTATION
STEVE’S WORDS STEVE’S SLIDES
”It’s the world’s thinnest notebook.” Text only: “World’s thinnest
notebook”
“Open it up and it has a magnetic latch;
no hooks to catch on your clothing.”Photo of computer with the
words “Magnetic latch” on left
side of screen
“It’s a got a full-size, 13.3-inch wide-
screen display.”Photo of computer with the
words “13.3 inch widescreen” in
the middle of a black display
“The display is gorgeous. It has an
LED-backlit display. It saves power, it’s
bright, and it’s instant on the minute
you open it.”Photo of computer with the
words “LED backlight “ on left
side of screen“On top of the display is a built-in
iSight camera for videoconferencing
right out of the box.”Photo of computer fades,
revealing iSight camera on top
of display
“Flip it down and there is a full-size
keyboard. This is perhaps the best
notebook keyboard we’ve ever
shipped. It’s a phenomenal keyboard.”Photo of keyboard with the
words “Full size keyboard” on
left side of screen“We’ve got a very generous track pad,
which is great. We’ve also built in
multi-touch gesture support.”Photo of computer’s track pad
with the words “Multi-touch
gestures” on left side of screen
“Again, you can see how beautiful and
thin this product is. Now, how did we fit
a Mac in here? I’m still stunned that our
engineering team could pull this off.”Photo of computer from its side
with the words “How did we fit
a Mac in here?”“The real magic is in the electronics. This
is a complete Mac on a board. What’s so
special about that? This is how big the
board is [does not mention pencil; let’s
the visual speak for itself]. It’s really tiny.
To fit an entire Mac on this thing was an
amazing feat of engineering.”Photo of motherboard with
image of a pencil alongside
it—the board is smaller than the
length of the pencil