234 INDEX
Buckingham, Marcus, 32–33
Built to Last: Successful Habits of
Visionary Companies (Collins and
Porras), 30
Bullet points, 4–5, 89. See also
PowerPoint
note taking, 89
BusinessWeek, 179
Buyology (Lindstrom), 68
Buzzwords, 22–24, 117–18, 123
Case studies, 132
CD players, 77
Chambers, John, xvi, 148, 175
Charan, Ram, 56
Charisma, 34. See also Jobs, Steve
definition, xi
Churchill, Winston, 182
Cisco Systems, 20, 148
ClimateCrisis.org, 111
Clinton, Hillary, 190
Clow, Lee, 34
Clutter elimination, 89–90
CNBC, 67–68
Cognitive functioning, 83, 88, 92
Coherence principle, 94–95
Collins, Jim, 30
Comfort zones, 188
Consumer Electronics Show, 55, 185
Contiguity principle, 94
Costume, 195–97
Cranium, 124–25
Customers. See also Audience
concerns
question that matters, 15–25
scenarios, 18–19
selling the benefit, 20–21
giving credit to, 134
testimonials, 132
Da Vinci, Leonardo, 87, 103
Deliberative practice, 181–82
DEMO, 70–71
Demonstrations, 138–40, 138–44. See
also Presentations
Design, 35–36
mobile computers, 129–30
presentation design, xiii, 3
slide design, 59–60, 88–89, 88–92,
100 –101
Deutsch, Donny, xiv
Deutschman, Alan, xvi, 28, 37
Diet, 111–12
Drucker, Peter, xiii
Duarte, Nancy, xi, 3, 97DuPont, 56
Dylan, Bob, 213
EDGE, 106, 139, 140
Einstein, Albert, 102
Employees, crediting, 133–34
Energy, 187–88
Environmental issues, 71–73, 102,
110 –11
Ericsson, K. Anders, 181
Evangelist, Mike, 180
Eversmann, Matt, 196
Experience, delivering, 85–104
channeling inner Zen, 87–104
“holy shit” moments, 151–60
partners on stage, 127–35
props, 137–49
statistics, 105–12
zippy words, 113–25
Eye contact, 170–71, 186–87
Feedback, 189
Fleiss, Kevin, 70–71
Fortt, Jon, x
Fortune magazine, 113
Fun demonstrations, 141–44, 207–13
bloopers, 208–11
infotainment, 211–13
3G, 140
GarageBand, 42, 145–46
Gardner, Chris, 29–30
Gates, Bill, 31–32, 45, 128
language complexity, 114–17
Gestures, 168–69, 172–73
Gianopulos, Jim, 130–31
Gladwell, Malcolm, 30–31, 179,
182 – 83
Godin, Seth, 89
Goldman, Jim, 67–68
Golf, 52
Goodell, Jeff, 106
Google, 45, 69
Google Maps, 141
Gore, Al, xi, 71–73, 111
Gretzky, Wayne, 37
Grubb, Jim, 148
Guardian, 180
Guest speakers. See Partners on stage
Harris, Scott, 110
Headlines, twitter-like, 39–47, 161, 218
GarageBand, 42
iMac, 42–43
iPhone, 41–42