236 INDEX
MacBook Air, 31, 39–40, 98–100,
151–52, 199
MacBook laptops, 129–30
MacBook Pro, 80
MacBooks, 12
aluminum frame, 129–30,
137–38
Macintosh, 50–53, 153–54
advertising, 63–64, 78–79
Macintosh Way, The (Kawasaki),
138–40
Macworld Expo, ix, x, 57, 83, 90–91,
107, 127, 134, 140–41, 157–60,
161, 167, 180, 184, 199, 205
Macworld magazine, 196
Madonna, 10
Maps, 205
Marketing, 40
case studies, 132
product launch, 152–54, 179
selling an experience, 80–82
as theater, 3
Markoff, John, 31
Marsalis, Wynton, xv
Mayer, John, 146
Mayer, Marissa, 179
Mayer, Richard, 92–95
McNeill, David, 172
Media, 131–33, 137
Medina, John, 68–69, 83, 91, 154
Mehrabian, Albert, 176–77
Mendelson, Ed, 133
Microsoft Internet Explorer, 128
Microsoft Office, 129
Miller, George, 51
Mission, 68, 76–78. See also Purpose
statements, 118
Montemagno, Marco, 142–43
Mossberg, Walt, 8–9, 32, 133
MP3 CD player, 77
Multimedia presentation principle,
92–97
Music, 77, 212. See also iPod; iTunes
Napkin test, 5
National Oceanic and Atmospheric
Administration (NOAA), 111
Netscape, 69
Networks, 142–43
New York Times, 109, 133, 155
NeXt, 195, 196
Note taking, 89
notes as cue cards, 199
using notes, 204–6
Numbers. See StatisticsObama, Barack, 58–59, 177
Odyssey (Sculley), 27
Off-the-cuff remarks, 188–93
Online meetings, 144
Orman, Suze, xvi, 119
OS X operating system, 113, 131–33,
144, 146 – 48, 207– 8
Osteen, Joel, 204
Otellini, Paul, 127–28, 132
Outliers (Gladwell), 30, 182
Page, Larry, 45
Partners on stage, 127–35, 142–43,
162
Gates, Bill, 128
Gianopulos, Jim, 130–31
Ive, Jony, 129–30
Mayer, John, 146
Otellini, Paul, 127–28
teenagers, 146
Wyle, Noah, 134–35
Passion, 32–34, 35
PC magazine, 133
PC World, 213
Persuasive argument, 13
Petaflop, 109–10
Phelps, Michael, 193–94
Photo Booth, 143–44
Photography, 97–100, 143–44
Picture superiority effect (PSE),
97–98
Pirates of Silicon Valley, 134–35
Pitches, 123
Pixar, 156–57
Pogue, David, 123, 133
Porras, Jerry, 30
Posture, 171–72
Pour Your Heart into It (Schultz), 35
Powell, Lauren, 89
PowerPoint, 89
bullet points, 4–5, 89
Presentation design, xiii
on paper, 3
Presentation Zen (Reynolds), 3
Presentations. See also Refine and
rehearse
compared to plays, xiv–xv
as experience, 85–104
importance of, xi
“one more thing,” 215–18
preparation time, 3–4
recordings, 189–90
techniques, xiii
ten-minute rule, 83–84
time limits, 70–71