INDEX 237
Press releases, 22–24
Problem articulation, 70–71, 80. See
also Antagonists
Props, 137–49, 162
demonstrations, 138–44
focusing, 144–46
kinesthetics, 137–38
surprise element, 146–49
Public relations pitches, 123
Purpose, 27–38, 68
Pursuit of Happyness, The, 29
Ray, Rachael, 188
Red Hot Chili Peppers, 149
Refine and rehearse, 165–66
bucket method, 190–93
case study, 185
deliberative practice, 181–82
effortlessness, 179–94
feedback, 189
off-the-cuff remarks, 188–93
recordings, 189–90
stage fright, 193–94
stage presence, 167–78
tap-the-glass technique,
189–90
ten-thousand-hours theory,
182 – 84
videos, 185–87
Reynolds, Garr, 3, 89
Road map, 49–62, 161–62
as agenda, 57–60
rule of three, 51–62
Roadrunner, 109–10
Robbins, Tony, 188
Rolling Stone, 34, 106
Rule of three, 50, 51–57, 216
application, 60–62
Safari, 69, 144–45
San Jose Mercury, 110
SanDisk, 108–9
Schiller, Phil, x, 149, 161–63
Schultz, Howard, xvi, 35
Scott, Ridley, 63–64
Scripts, 199–206
key words, 202
preparing, 202–4
Sculley, John, 3, 27–28, 33
Seattle Post Intelligencer, 114
Second Coming of Steve Jobs
(Deutschman), xvi, 37, 182
Sigman, Stan, 167–70
Silent Messages (Mehrabian), 176
Simon, William, 89
Simplicity, 87–88
advertising, 90
Buddhism, 89
demonstrations, 139
language, 118–20
leadership, 94
slide design, 88–89
“Simpsons, The,” 195
Singh, Vijay, 193
6 GB hard-drive player, 78
Slide:ology, xi
Slides, 140, 162–63
cluttered, 100 –101
coherence principle, 94–95
contiguity principle, 94
design, 59–60, 88–92, 100–101
multimedia presentation principle,
92–94
number of words, 91
one theme per slide, 200–201
perfecting, 182
pictures, 97–100
prompts, 203
resources, 104
simplicity, 59–60, 88–92,
100 –101
split-attention principle, 94
white space, 97
Smith, Will, 29
Solomon, Susan, 111
Sorenson, Ted, 58
Southwest Airlines, 5
Speaking style, 173–76
conversational, 199
inflection, 174
pauses, 174–76
rate, 176
tap-the-glass technique,
189–90
volume, 176
Speechwriting, 58–59
Spielberg, Steven, 159–60
Split-attention principle, 94
Stage fright, 193–94
Stage presence, 167–78
Stanford University commencement
speech, 215–18
Sta rbuck s, 141, 143, 205
Statistics, 105–12, 162
analogies and, 108–12
contextual, 107–12
relevant, 107–12
specificity, 107–12
Stein, Ben, 178
“Stevenotes,” x