Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

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38 CREATE THE STORY


has been.’ We’ve always tried to do that at Apple. Since the very,
very beginning. And we always will.”^24

DIRECTOR’S NOTES


 Dig deep to identify your true passion. Ask yourself,


“What am I really selling?” Here’s a hint: it’s not the
widget, but what the widget can do to improve the lives
of your customers. What you’re selling is the dream of a
better life. Once you identify your true passion, share it
with gusto.

 Develop a personal “passion statement.” In one sen-


tence, tell your prospects why you are genuinely excited
about working with them. Your passion statement will
be remembered long after your company’s mission
statement is forgotten.

 If you want to be an inspiring speaker but you are not


doing what you love, consider a change. After interview-
ing thousands of successful leaders, I can tell you that,
while it’s possible to be financially successful in a job
you hate, you will never be considered an inspiring com-
municator. Passion—a messianic zeal to make the world
a better place—makes all the difference.
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