Project co-financed under the European Union Erasmus + program. Action ka2, Strategic partnerships,
Vocational education and training sector
No of the project: 2018 - 1 - PL01-KA202- 051120
_______________________________________________________________________________________________________________________________- Where does your company sell? Tell about your selling strategy. Does your company have a online store? Will you take
part in different trade fair events? What is your promise to your customers? Does your company have a slogan? How will you stand
out from your competitors?
Know-how
Think about your company members skills and know-how. What are your strengths and weaknesses? Where are you good at and where do you
need help?
Customers / Markets
The customers are the foundation and source of profit. Who are your customers? What are your target groups?
- How much potential customers are there? Where are the customers? If your company is in the B2B (business to business)
market, who is the person in your client company making the decisions?
Competitors
Think about your competitors and evaluate their business. Who are your main competitiors (name 3-5)? What are your competitors’ strengths and
weaknesses? What are the differences between their products / services and yours? How are your competitors doing their marketing?
Finances
Think and decide about your company’s finances. How much money does your idea need to be successful?
- Remember to decide, who is in charge of finances of the company
Risks
Business operations might involve risks. Think about the possible risks you might encounter and how you can avoid them.
- What are the risks? What can cause the risks? Think about a plan, how to minimize the risks in your operations.
Your task is
to answer as many questions as you can and write down the answers. These points will help you further in the future and you need them for the
presentation tomorrow.