Project co-financed under the European Union Erasmus + program. Action ka2, Strategic partnerships,
Vocational education and training sector
No of the project: 2018 - 1 - PL01-KA202- 051120
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▪ How would you promote your idea on social media? Have also a look at Google Digital Workshop here: https://learndigital.withgoogle.com/digitalworkshop-eu/topic-library. You can find a lot of
useful information about digital tools!
TASK: Write at least one-page summary of your findings and remember to elaborate. How will your company be visible online? What
social media channels will you use to attract business?
Remember to find information about your customers to justify your decisions.
COMPETITION ANALYSIS
Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses related to those of your
own product or service.
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or
service unique - and therefore what attributes you play up in order to attract your target market.
Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's money. For
each competitor or strategic group, list their product or service, its profitability, marketing objectives and assumptions, current and past
strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's
business. Answer questions such as:
▪ Who are your competitors?
▪ What products or services do they sell?
▪ What are their current strategies?
▪ What type of media they use to market their products or services?
▪ What are each competitor's strengths and weaknesses?
▪ What potential threats do your competitors pose?
▪ What potential opportunities do they make available for you?