you’re working on, or whatever you’re
pretending to work on, where exactly do
you stop? Is it when you have to do the
research? Make the scary phone calls?
Figure out how to raise the money? Right
after you start? When you have to
commit? When it starts getting good?
Right before it takes off? Before you
even get out of bed?
If you can pinpoint the precise
moment that you say, “Screw it—I’m
outta here!” you can prepare yourself for
hitting the oil slick by hiring coaches or
assistants or psyching yourself up or
delegating that particular part of it out,
or removing known distractions.
For example, let’s say you discover