goal.
So if “What can I do to double sales in six months?” is a Great
Question, how do you make it more powerful? Convert it to the
Focusing Question: “What’s the ONE Thing I can do to double sales
in six months such that by doing it everything else will be easier or
unnecessary?” Turning it into the Focusing Question goes to the heart
of success by forcing you to identify what absolutely matters most
and start there. Why?
Because that’s where big success starts too.
2. FIND A GREAT ANSWER
The challenge of asking a Great Question is that, once you’ve asked
it, you’re now faced with finding a Great Answer.
Answers come in three categories: doable, stretch, and
possibility. The easiest answer you can seek is the one that’s already
within reach of your knowledge, skills, and experience. With this type
of solution you probably already know how to do it and won’t have to
change much to get it. Think of this as “doable” and the most likely to
be achieved.
The next level up is a “stretch” answer. While this is still within
your reach, it can be at the farthest end of your range. You’ll most
likely have to do some research and study what others have done to
come up with this answer. Doing it can be iffy since you might have
to extend yourself to the very limits of your current abilities. Think of
this as potentially achievable and probable, depending on your effort.
High achievers understand these first two routes but reject them.
Unwilling to settle for ordinary when extraordinary is possible,
they’ve asked a Great Question and want the very best answer.