down the road you’re traveling, so you can research, model,
benchmark, and trend their experience. A college professor once told
me, “Gary, you’re smart, but people have lived before you. You’re not
the first person to dream big, so you’d be wise to study what others
have learned first, and then build your actions on the back of their
lessons.” He was so right. And he was talking to you too.
The research and experience of others is the best place to start
when looking for your answer. Armed with this knowledge, you can
establish a benchmark, the current high-water mark for all that is
known and being done. With a stretch approach this was your
maximum, but now it is your minimum. It’s not all you’ll do, but it
becomes the hilltop where you’ll stand to see if you can spot what
might come next. This is called trending, and it’s the second step.
You’re looking for the next thing you can do in the same direction
that the best performers are heading or, if necessary, in an entirely
new direction.
coco
(coco)
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