FIG. 21 The benchmark is today’s success—the trend is tomorrow’s.
This is how big problems are solved and big challenges are
overcome, for the best answers rarely come from an ordinary process.
Whether it’s figuring out how to leapfrog the competition, finding a
cure for a disease, or coming up with an action step for a personal
goal, benchmarking and trending is your best option. Because your
answer will be original, you’ll probably have to reinvent yourself in
some way to implement it. A new answer usually requires new
behavior, so don’t be surprised if along the way to sizable success you
change in the process. But don’t let that stop you.
This is where the magic happens and possibilities are unlimited.
As challenging as it can be, trailblazing up the path of possibilities is
always worth it—for when we maximize our reach, we maximize our
life.
BIG IDEAS
1 . Think big and specific. Setting a goal you intend to achieve is
like asking a question. It’s a simple step from “I’d like to do
that” to “How do I achieve that?” The best question—and by