make the most money from the opportunity. Strangely, most people
don’t make that choice.
Economists have long known that even though people prefer big
rewards over small ones, they have an even stronger preference for
present rewards over future ones—even when the future rewards are
MUCH BIGGER. It’s an ordinary occurrence, oddly named
hyperbolic discounting—the further away a reward is in the future,
the smaller the immediate motivation to achieve it. Maybe it’s
because objects that are farther away appear smaller, so people
mistakenly assume they really are and discount their value. That
might explain why so many people would actually choose the $100
today over twice the amount in the future. Their “present bias”
overrides logic, and they allow a big future with potentially
extraordinary results to get away Now imagine the devastating impact
living this way every day could have on your future self. Remember
our conversation on delayed gratification? Turns out that what starts
out as marshmallows can later cost you much more.
We need a simple way of thinking to save us from ourselves, set
the right priority, and move closer toward accomplishing our purpose.
Goal Setting to the Now will get you there.
By thinking through the filter of Goal Setting to the Now, you set
a future goal and then methodically drill down to what you should be
doing right now. It can be a little like a Russian matryoshka doll in
that your ONE Thing “right now” is nested inside your ONE Thing
today which is nested inside your ONE Thing this week, which is
nested inside your ONE Thing this month... . It’s how a small thing
can actually build up to a big one.
You’re lining up your dominoes.
coco
(coco)
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