The Surpisingly Simple Truth Behind Extraordinary Results

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15 LIVE FOR PRODUCTIVITY


“Productivity isn’t about being a workhorse, keeping busy


or burning the midnight oil... . It’s more about priorities,


planning, and fiercely protecting your time.”


—Margarita  Tartakovsky

Ebenezer Scrooge’s story might have been a footnote in literary
history except for this—he acted. Passionate about his new purpose
and empowered by a priority that fulfilled it, he got up and got going.
Productive action transforms lives.
“Let’s go be productive!” will never be heard in the movies as
the cavalry takes the hill. It’s not the first choice a coach, manager, or
general uses as a rallying cry to arouse deep emotion and inspire the
troops. It’s not what you say to yourself as you take a deep breath and
dive into a challenge or face competition. And Dickens never had
Scrooge utter these words as he took command of his transformed
life. Yet productive is exactly what Scrooge was, and there’s no better
word than productivity to describe what you want from what you do
when the outcome matters.
We are always doing something—working, playing, eating,
sleeping, standing, sitting, breathing. If we’re alive, we’re doing
something. Even if we’re doing nothing, that’s something. Every
minute of every day, the question is never will we be doing
something, but rather what that something is we’ll be doing.
Sometimes what we do doesn’t matter, but sometimes it does. And
when it does, what we do defines our life more than anything else. In
the end, putting together a life of extraordinary results simply comes
down to getting the most out of what you do, when what you do
matters.
Living for productivity produces extraordinary results.

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