ON THE RESEARCH

Although I’ve lived the lessons of this book for some time, we began
researching The ONE Thing in earnest in 2008. Since then, we’ve
archived a collection of well over a thousand scholarly articles,
scientific studies, and academic papers; hundreds of newspaper and
magazine articles; and a large library of books written by the
foremost experts in their fields. Binder after binder of discoveries,
facts, and anecdotes literally covered every inch of our writing space.
If you want to dive deeper into what you’ve learned from this
book, you can find an extensive list of our references organized by
topic and by chapter at ThelThing.com. This website is a gateway
into our minds—we mention the authors who have inspired us,
provide links to articles that are available online, and list those white
papers that educated our thinking. We’ve also thrown in some
additional interesting factoids and even a fun video here and there.
Enjoy the journey.