The Surpisingly Simple Truth Behind Extraordinary Results

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9 BIG IS BAD


“We are kept from our goal, not by obstacles but by a clear


path to a lesser goal.”


—Robert Brault

The Big Bad Wolf. Big Bad John. From folktales to folk songs, the
suggestion that big and bad go together has been a common theme
across history—so much so that many think they’re synonymous.
They’re not. Big can be bad and bad can be big, but they’re not one
and the same. They aren’t inherently related.
A big opportunity is better than a small one, but a small problem
is better than a big one. Sometimes you want the biggest present
under the tree and sometimes you want the smallest. Often a big laugh
or a big cry is just what you need, and every so often a small chuckle
and a few tears will do the trick. Big and bad are no more tied
together than small and good.
Big is bad is a lie.
It’s quite possibly the worst lie of all, for if you fear big success,
you’ll either avoid it or sabotage your efforts to achieve it.


WHO’S AFRAID OF THE BIG BAD BIG?


Place big and results in the same room and a lot of people balk or
walk. Mention big with achievement and their first thoughts are hard,
complicated, and time-consuming. Difficult to get there and complex
once you do pretty much sums up their views. Overwhelming and
intimidating is what they feel. For some reason there is the fear that
big success brings crushing pressure and stress, that the pursuit of it
robs them of not only time with family and friends but eventually
their health. Uncertain of the right to achieve big, or fearful of what
might happen if they try and fall short, their head spins just thinking
about it and they immediately doubt they have a head for heights.

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