6: The Strategic

Question

In which you get to the heart of

overwhelm and discover the

question at the heart of every good

strategy.

More Impact. More Meaning.

You know how there’s some work that you do that you absolutely
love? It’s the work that absorbs you and excites you. It’s not just
that the work is making a difference and having an impact; it’s that
the work means something to you. Frankly, this is the work that,
when you signed up for this job, you hoped you’d be doing.
And then there’s all that other work you’ve got to get through.
At Box of Crayons, we make the distinction between Good
Work (the everyday, get-it-done, this-is-my-job-description type
of work) and Great Work (the work with both more meaning and
more impact), all with the goal of helping organizations and their