The Coaching Habit

you’re thinking of buying a red Mazda, you suddenly start noticing
all the red Mazdas on the road. Whatever you’re thinking about
can also influence the choices you make, so you might not, in fact,
make the optimal choice.
Asking the Kickstart Question works as a little pressure-release
valve and helps makes explicit something that might be unduly
influencing the way you work. The question releases the challenge
from where it may well be rattling around in a slightly unformed
and unclear way that is, unbeknownst to you, narrowing the way
you’re seeing the world.