Understand Observe Point of
view
Ideate Prototyping Test
VariableSpace:Avariablespaceshouldcreatetheframeworkconditionsforacreative
environment.Ideascanbestunfoldinthisfreeandflexibleworkingenvironment.Theroomscan
bespontaneouslyadaptedtotheneedsoftheproject.Theroomfurnishingsareusedfreelyto
visualizethoughtsandshareworkresults.
Design Thinking
Designthinkingitselfcanhardlybedefinedinonesentence.Itstandsforamethod,aworkingprocess,anapproach
andawayofthinking.Theaimistosolveproblemsanddevelopnewideas/innovations.The 3 essentialcomponents:
(technological)feasibility,(economic)viabilityand(human)desirability.
Theapproachattachesgreatimportancetoinvolvingthecustomerinthedesignthinkingprocessandfocusesonthe
iterativedevelopmentprocessonhim. ThesuccessofDesignThinkingisdeterminedbyacollaborativeworkingand
thinkingculture.
Multidisciplinary Teams: The Design Thinking Team is put together in a targeted
multidisciplinarywayinordertofacilitateideasthatgofarbeyondtheboundariesofone'sown
fieldofexpertise.Theteammembersideallycomplementeachotherintheirknowledge,skills,
expertiseandexperience.Inaddition,aDesignThinkingTeamworkswithflathierarchies.
Design Thinking –Creativity as a method
DesignThinkingProcess:Theprocessguidestheteaminiterativeloopsthroughdifferentphases.Thefirst
stepsareaboutunderstanding,wherebytheproblemareaisobserved.Onceacommonvisionoftheteamhasbeen
defined,differentcreativemethodsareusedtocomeupwithideas.Subsequently,prototypesaretestediteratively.
Thisservestofurtherdeveloptheideasuntiltheyhaveconvincedthecustomer.Finally,thesuccessfulideasare
implemented.
Design Thinking