With Apple reportedly expressing an interest
in streaming rights for the National Football
League’s “Sunday Ticket” package, there’s
never been a better time to sign up for Apple’s
streaming service. With a raft of award-winning
TV shows and movies, and perhaps soon live
sporting events available to stream from your
iPhone, Apple TV+ is coming into its own.
A TURBULENT START FOR APPLE TV+
Whether you’re an Apple die-hard with shares
in the company or you’re a casual fan of the
firm and its hardware, there’s no denying that
the Cupertino company’s foray into services
has been challenging at best. Although Tim
Cook and Co have found great success in
some services like Apple Music (which recently
launched its new lossless streaming feature,
much to the concern of Spotify) and iCloud
(which will launch a raft of new features
in September like Private Relay and Email
Open Track disabling), other services have
struggled to attract much attention or praise.
Apple News+, for instance, has been met with
widespread criticism from journalists and
publishers on the platform, with The New York
Times being one of the most high-profile
companies to admit defeat and leave the
platform citing low revenue. Apple Arcade,
despite offering users a series of games from
some of the world’s biggest developers and
studios, has also struggled to generate
much of interest amongst consumers, with
Apple reportedly canceling deals it had
with studios. The success of Apple Fitness+
remains to be seen, but it has received positive
feedback and reviews from fitness enthusiasts