and technology fans, calling it a “must-have”
for users, but it’s perhaps the biggest service
of all - Apple TV+ - that is still struggling to find
its feet.
According to data from Justwatch, Apple
TV+ has a market share of three percent in
the US, which places it in seventh place on
the list of the most popular streaming video
services. It’s natural that the company would
struggle to compete with giants like Netflix
and Amazon Prime in the short time it’s been
around, or Disney+ for that matter, which has
an impressive back catalog of content that
even the biggest streaming services couldn’t
compete with. But it’s the fact that almost
two years on from its launch, Apple TV+ is
yet to make a serious dent or launch a roster
of shows that capture the general public’s
attention. Sure, it’s had some success stories
like The Morning Show, See, and Ted Lasso, but
considering that Netflix and Amazon pump
out dozens of new television shows, movies,
and secure distribution deals with some of the
biggest entertainment studios in the world,
Apple has a long way to go to make its service
a compelling subscription. What’s more, the
company is set to start charging for Apple
TV+ after offering the service for free for
the past 18 months, and it’s then when
we’ll see exactly how successful Apple wants
its streaming service to become. The easiest
way for Apple to drive subscribers would be
to start buying content from other parties
to fill out its back catalog. The company still
only offers a handful of (albeit high-quality)
shows, compared with Netflix and Amazon’s
thousands of titles, and though it has shown