116 DELIVER THE EXPERIENCE
TABLE 10.2 VERBIAGE IN GATES’S 2007 CES KEYNOTE VERSUS
JOBS’S 2007 MACWORLD KEYNOTE
STEVE JOBS, 2007 MACWORLDBILL GATES, 2007 INTERNATIONAL
CONSUMER ELECTRONICS SHOW
”You know, it was just a year
ago that I was up here and
announced that we were going
to switch to Intel processors.
It was a huge heart transplant
to Intel microprocessors. And
I said that we would do it over
the coming twelve months. We
did it in seven months, and it’s
been the smoothest and most
successful transition that we’ve
ever seen in the history of our
industry.”“The processors are now opening the
memory capability up to 64-bit, and
that’s a transition we’re making without
a lot of incompatibility, without paying
a lot of extra money. Software, the
old 32-bit software, can run, but if you
need to get more space, it’s just there.”“Now I’d like to tell you a few
things about iTunes that
are pretty exciting... We
are selling over five million
songs a day now. Isn’t that
unbelievable? That’s fifty-eight
songs every second of every
minute of every hour of every
day.”“The process we’ve been through over
this year—there was a beta 2—got
out to over two million people. The
release candidate, which was our last
chance for feedback, got out to over
five million. We had a lot of in-depth
things where we went in and sat and
interviewed people using Windows
Vista in family situations. We did that
in seven different countries. We did
incredible performance simulation,
getting over sixty years equivalent
of performance testing with all the
common mix of applications that were
out there.”
“We’ve got awesome TV shows
on iTunes. As a matter of fact,
we have over 350 TV shows
that you can buy episodes from
on iTunes. And I’m very pleased
to report that we have now
sold fifty million TV shows on
iTunes. Isn’t that incredible?”“Microsoft Office has got a new
user interface; it’s got new ways of
connecting up to Office Live services
and SharePoint, but the discoverability
of the richness is advanced dramatically
by that user interface.”