Presentation Secrets Of Steve Jobs

(Steven Felgate) #1

TOSS THE SCRIPT 201


creating a chip with the same power but in a package that was
60 percent smaller. Jobs then introduced Intel CEO Paul Otellini,
who gave Jobs a sample processor. The chip was barely visible to
anyone sitting past the front row, but Jobs lit up the auditorium
with his smile. “This is awesome technology,” he said, making
no attempt to conceal his enthusiasm. See Figure 17.1.


Figure 17.1 Jobs shows genuine enthusiasm as he holds up the tiny Intel
processor from the MacBook Air.
TONY AVELAR/AFP/Getty Images

STEVE’S WORDS STEVE’S SLIDES


“We didn’t compromise on performance.
MacBook Air has the Intel Core 2 Duo.
This is a really speedy processor... a
‘screamer.’ ”


Photo of Intel Core 2 Duo
microprocessor
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