238 INDEX
Story creation, 1–14. See also
Experience, delivering
analog, 3–14
analogies, 7–9 (See also Analogies)
antagonists, 63–73
customer evidence, 10
demonstrations, 9
emotional stories, 156 (See also
Language issues)
endorsements, 10
flip charts, 12–13
headlines, 6–7, 39–47
hero, 75–86
key messages, 7
metaphors, 7–9
narrative, 4–5
partners, 10 (See also Partners on
stage)
passion statement, 7
props, 12–13
purpose, 27–38
road map, 49–62
scenes, 1–2
scripting, 6, 12–13
show-and-tell, 12–13
video clips, 10–12
Swisher, Kara, 32
Tait, Richard, 5, 124–25
TechCrunch 50, 70–71
Ten-minute rule, 83–84
Tesler, Larry, 36
“Think Different” ad campaign,
36–37
Time magazine, 181
Titles, business, 124–25
TravelMuse, 70–71
Tribble, Bud, 28
Triumph of the Nerds, 30
Trump, Donald, 32
Tw it ter. See Headlines, twitter-likeU.S. government bailout,
110
USA Today, 54, 95, 133
UsingEnglish.com, 114
Vais, Paul, 182
Valvano, Jimmy, 61
Van Der Veer, Jeroen, 94
Vance, Ashlee, 20
Video rehearsals, 185–87
Virtualization, 20
Vision, xvi–xvii, 68. See also
Purpose
Visual learners, 147
Visual thinking, 13
Walker, Diana, 90
Wall Street Journal, 133
Washington Monument, 205
Webcam, 81
Weber, Max, xi
Welch, Jack, x, 120
White space, 97
Windows 7, 54
Winfrey, Oprah, 33
Wozniak, Steve, xvi, 208–9, 212
Wu, Shaw, 213
WWDC (Worldwide Developers
Conference), 53, 98–100, 113,
140, 144, 146, 211
Wyle, Noah, 134–35
Young, Jeff rey, 89
YouTube, x, 132, 142
commencement speeches,
215–18
Zen Buddhism, 89
Zen, inner, 87–104
Zimmer, George, 196
Zippy words, 113–25