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CONTENTS
Acknowledgments vii
Prologue: How to Be Insanely Great- ACT 1 CREATE THE STORY in Front of Any Audience ix
- SCENE 1 Plan in Analog
- SCENE 2 Answer the One Question That Matters Most
- SCENE 3 Develop a Messianic Sense of Purpose
- SCENE 4 Create Twitter-Like Headlines
- SCENE 5 Draw a Road Map
- SCENE 6 Introduce the Antagonist
- SCENE 7 Reveal the Conquering Hero
- INTERMISSION 1 Obey the Ten-Minute Rule
- ACT 2 DELIVER THE EXPERIENCE
- SCENE 8 Channel Their Inner Zen
- SCENE 9 Dress Up Your Numbers
- SCENE 10 Use “Amazingly Zippy” Words
- SCENE 11 Share the Stage
- SCENE 12 Stage Your Presentation with Props
- SCENE 13 Reveal a “Holy Shit” Moment
- INTERMISSION 2 Schiller Learns from the Best
- ACT 3 REFINE AND REHEARSE
- SCENE 14 Master Stage Presence
- SCENE 15 Make It LookEffortless
- SCENE 16 Wear the Appropriate Costume
- SCENE 17 Toss the Script
- SCENE 18 Have Fun
- Encore: One More Thing
- Notes
- Index