Presentation Secrets Of Steve Jobs

(Steven Felgate) #1

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CONTENTS


Acknowledgments vii
Prologue: How to Be Insanely Great


  • ACT 1 CREATE THE STORY in Front of Any Audience ix

    • SCENE 1 Plan in Analog

    • SCENE 2 Answer the One Question That Matters Most

    • SCENE 3 Develop a Messianic Sense of Purpose

    • SCENE 4 Create Twitter-Like Headlines

    • SCENE 5 Draw a Road Map

    • SCENE 6 Introduce the Antagonist

    • SCENE 7 Reveal the Conquering Hero

    • INTERMISSION 1 Obey the Ten-Minute Rule



  • ACT 2 DELIVER THE EXPERIENCE

    • SCENE 8 Channel Their Inner Zen

    • SCENE 9 Dress Up Your Numbers

    • SCENE 10 Use “Amazingly Zippy” Words

    • SCENE 11 Share the Stage

    • SCENE 12 Stage Your Presentation with Props

    • SCENE 13 Reveal a “Holy Shit” Moment

    • INTERMISSION 2 Schiller Learns from the Best



  • ACT 3 REFINE AND REHEARSE

    • SCENE 14 Master Stage Presence

    • SCENE 15 Make It LookEffortless

    • SCENE 16 Wear the Appropriate Costume

    • SCENE 17 Toss the Script

    • SCENE 18 Have Fun

      • Encore: One More Thing

      • Notes

      • Index





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