Presentation Secrets Of Steve Jobs

(Steven Felgate) #1

CREATE TWITTERLIKE HEADLINES 47


presentations, that headline was enough to pique their interest
and give the software a try.
Journalists learn to write headlines on the first day of
J-school. Headlines are what persuade you to read particular
stories in newspapers, magazines, or blogs. Headlines matter. As
individuals become their own copywriters for blogs, presenta-
tions, Twitter posts, and marketing material, learning to write
catchy, descriptive headlines becomes even more important to
professional success.


DIRECTOR’S NOTES


 Create your headline, a one-sentence vision statement


for your company, product, or service. The most effec-
tive headlines are concise (140 characters maximum), are
specific, and offer a personal benefit.

 Consistently repeat the headline in your conversations


and marketing material: presentations, slides, brochures,
collateral, press releases, website.

 Remember, your headline is a statement that offers your


audience a vision of a better future. It’s not about you.
It’s about them.
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