Presentation Secrets Of Steve Jobs

(Steven Felgate) #1

62 CREATE THE STORY


As you can tell in this example, providing a road map of three
parts creates an outline for a short interview, a much longer
interview, or an entire presentation.
Your listeners’ brains are working overtime. They’re consum-
ing words, images, and sensory experiences, not to mention
conducting their own internal dialogues. Make it easy for them
to follow your narrative.

DIRECTOR’S NOTES


 Create a list of all the key points you want your audi-


ence to know about your product, service, company, or
initiative.

 Categorize the list until you are left with only three


major message points. This group of three will provide
the verbal road map for your pitch or presentation.

 Under each of your three key messages, add rhetorical


devices to enhance the narrative. These could include
some or all of the following: personal stories, facts,
examples, analogies, metaphors, and third-party
endorsements.
Free download pdf