62 CREATE THE STORY
As you can tell in this example, providing a road map of three
parts creates an outline for a short interview, a much longer
interview, or an entire presentation.
Your listeners’ brains are working overtime. They’re consum-
ing words, images, and sensory experiences, not to mention
conducting their own internal dialogues. Make it easy for them
to follow your narrative.DIRECTOR’S NOTES
Create a list of all the key points you want your audi-
ence to know about your product, service, company, or
initiative. Categorize the list until you are left with only three
major message points. This group of three will provide
the verbal road map for your pitch or presentation. Under each of your three key messages, add rhetorical
devices to enhance the narrative. These could include
some or all of the following: personal stories, facts,
examples, analogies, metaphors, and third-party
endorsements.