66 CREATE THE STORY
TABLE 6.1 JOBS’S iPHONE KEYNOTE PRESENTATION (continued)
STEVE’S WORDS STEVE’S SLIDES
buttons that are fixed in plastic and are
the same for every application. Well, every
application wants a slightly different user
interface, a slightly optimized set of buttons
just for it. And what happens if you think of
a great idea six months from now? You can’t
add a button to these things. They’re already
shipped. So, what do you do?”
“What we’re going to do is get rid of
all these buttons and just make a giant
screen.”Image of iPhone“How are we going to communicate with
this? We don’t want to carry around a
mouse. So, what are we going to do? A
stylus, right? We’re going to use a stylus.”Image of iPhone on its side;
a stylus fades in“No [laughs]. Who wants a stylus? You have
to get them out, put them away—you lose
them. Yuck. Nobody wants a stylus.”Words appear next to
image:
Who wants a stylus?
“So, let’s not use a stylus. We’re going to use
the best pointing device in the world—a
pointing device that we’re all born with.
We’re born with ten of them. We’ll use our
fingers.”Stylus fades out of frame
as image of index finger
appears next to iPhone“We have invented a new technology called
‘multi-touch,’ which is phenomenal.”Finger fades out, and
words appear:
Multi-Touch
“It works like magic. You don’t need a
stylus. It’s far more accurate than any touch
display that’s ever been shipped. It ignores
unintended touches. It’s supersmart. You
can do multi-finger gestures on it, and boy
have we patented it!” [laughter]Words reveal upper right:
Works like magic
No stylus
Far more accurate
Ignores unintended
touches
Multi-finger gestures
Patented