How to Use Power Phrases

Contents

iii

Acknowledgments vi

Part 1 Why PowerPhrases?
An Idea Whose Time Has Come

1. Power Up, Stand Up, SpeakTall 3


2. PowerPhrases 101: The ABCs 12
   of PowerPhrases


3. Poison Phrases: Respect-Robbing Words 17
   That Weaken, Vicious Venom Phrases
   That Maim


4. Do You Suffer from “PowerPhrase 35
   Deficiency”? Take the PowerPhrase Quiz
   and Find Out

Part 2 The Six Secrets of PowerPhrases

5. Secret #1: It’s What You Don’t Say: 43
   A PowerPhrase Is Short


6. Secret #2: It’s in the Details: 48
   A PowerPhrase Is Specific


7. Secret #3: Pick Winning Words That Work: 55
   PowerPhrases Are Targeted

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