How to Use Power Phrases

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Secret #2: It’s in the

Details

A PowerPhrase Is Specific

“What are you looking for?” the realtor asked. Her client
replied,

I don’t know. But I’ll know it when I see it.

The realtor had nowhere to begin.
“How do you want your steak?” the waitperson asked. The
customer said,

Well done.

The steak was cooked beyond recognition.
“How do you want your hair?” the beautician asked. The
woman answered,

Secret #2: It’s in the