92 PowerPhrases in Action
This is the best proposal because it will increase our
margins by 32 percent and carries the lowest initial out-
lay. I have documentation for your review.Summaries with supportive documentation are effective. If
people don’t begin to understand something after a quick
review, they often won’t look any further. While you may find
every detail fascinating, it doesn’t mean they will.
Simple main points are most easily grasped. I have had
many people tell me that the best thing they take with them
from my seminars is the reminder to
Say what you mean and mean what you say without
being mean when you say it.My seminars are packed with tools and information, but it
is the simplicity of that one statement that makes my point so
they get my point.
PowerPhrases to Say What You Think
Are Specific
Don’t just say what you think, give brief reasons to support your
opinion. Rather than saying,
This vendor is best.say,
This vendor is our best choice because they have a 10
percent shorter turnaround time and a 30 percent