The Rule ignites something powerful in everyone who tries it. One of our
friends had the courage to ask for a divorce and another left his consulting job for
one that didn’t require travel. A work pal lost 73 pounds and my uncle stopped
talking about giving up smoking and finally quit. A friend of Chris’s moved back to
Maine and used the Rule to negotiate an awesome job working remotely.
The #5SecondRule gave them all what it had given me: the framework, the
courage, and the method for HOW to push yourself to change.
The first time I shared the Rule in public was in 2011 during a TEDx Talk
entitled “How to Stop Screwing Yourself Over.” The funny thing is that the talk was
mostly about my dream (back then) of becoming a top talk radio show host and
how I help people live the lives that they really want. I only mention the
#5SecondRule at the very end of the speech, and I barely even explain it. What
happened next was crazy. The talk went viral. Millions of people watched it online.
And that’s not all. They started writing.
Every single day, I hear from people around the world who are using the Rule,
just like Mark. Mark is using it to create some pretty incredible changes in just 6
months: