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CHAPTER FOUR
WHY THE RULE WORKS
ver the years, I’ve received lots of questions about the #5SecondRule. I
wanted to start your introduction to using the Rule by answering some of
the most frequently asked question I’ve received about this awesome tool.
What Exactly Is the #5SecondRule?
The Rule is a simple, research-backed metacognition tool that creates immediate
and lasting behavior change. Metacognition, by the way, is just a fancy word for any
technique that allows you to beat your brain in order to accomplish your greater
goals.