I

CHAPTER SEVEN

YOU’LL NEVER FEEL LIKE IT

t’s a hot afternoon in Plano, Texas, and a woman named Christine is sitting in a
meeting at work. Her boss has called the meeting to discuss ideas to help close a
massive piece of consulting business. It’s down to two companies and the decision
will be made next week. Christine is listening and taking notes when suddenly she
thinks of an out-of-the-box idea:

What    if  we  create  a   custom  Snapchat    geo-filter  and tag it  to  the prospect’s  office  building...everyone at  the building    using

Snapchat    will    see it  and that    will    create  buzz    about   our company.

Her mind starts to race with all kinds of cool things that they could do. The
conversation among her colleagues is winding down and the VP of Business
Development says, “These are great suggestions, anyone else?”