Fashion Design Essentials

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ARTISTRY

77. Blackouts and Full Immersion


In this age of information overload, scheduling
blocks of time when every channel has been
turned off is essential to a designer's process-a
self-imposed blackout. Downtime provides the
time and space needed to edit and discard the ir­
relevant, making room for the next influx of data.
This doesn't mean that a designer should cloister
himself completely. Periods of rest can include
breaking with the routine and finding alternative
stimulation in unrelated and unfamiliar subjects.
Recharging is well served when the creative mind
is challenged in uncharted territory.
When a designer is ready to step back into the
current, he can stand still and let it crash against
him or he can ride the wave. The first is a "see
what sticks" kind of approach-looking for
creative triggers in trends that are relevant to his
work. A designer who is looking to ride the wave
must be ready to immerse himself.
A fashion designer also needs to find a place
to test the waters, respect the environment of
the industry, and stay in his league until he is
prepared to play with the big boys. A designer
who is dedicated will keep paddling until he feels
the swell, and knows it's time to pop up and ride
the wave.

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