I NVENTO RY
17. Collaboration
Some very successful fashion design teams
prove that two heads are often better than one.
A creative collaboration can result in designs
that are more complex and innovative than those
that originate from a singular vision. Partnerships
with buyers, editors, clients, and other designers
all have the potential to foster successful ideas
and enhance the creative process.
Some examples of successful fashion design
teams include:
- Viktor Horsting and Rolf Snoeren of Viktor &
Rolf met while studying fashion at the Arnhem
Academy of Art and Design in The Nether
lands. Their team approach to fashion contin
ues to surprise and charm the fashion elite.
- Parsons School of Design in New York City
was where Lazaro Hernandez and Jack
McCollough both studied before going on to
form the label Proenza Schouler-a name that
keeps it all in the family, originating from the
maiden names of both designers' mothers.
- Domenico Dolce met Stefano Gabbana
while working for the same design firm in
Milan, Italy, and are now the force behind
Italian luxury house Dolce and Gabbana, a
multimillion-dollar fashion empire.
- Sibling camaraderie, not rivalry, is at the
heart of the sister team of Kate and Laura
Mulleavy for Rodarte, a company also named
after their mother's maiden name. They have
collaborated with the Gap as well as Ta rget,
proving they understand how to interface well
with others.
- Power couple Isabel and Ruben Toledo
represent the husband and wife duo that
impact culture on multiple fronts. She is a
fashion designer and he is an artist.
40 Fashion Design Essentials
Above: Ruben and Isabel
To ledo
Right: Dutch designers Rolf
Snoeren (left) and Viktor
Horsting (right), of Viktor
& Rolf, shake hands at the
end of their Autumn/Winter
2010 /11 ready-to-wear
collection show in Paris.
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