How To Sell Yourself

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Selling Yourself in Meetings 163

move, act and react, and the way you relate to the group can all
either spell success or failure for the meeting.


In a more formal situation, there’s usually a certain distance
between you and your audience.


In a meeting, that distance is considerably diminished and,
from the moment you walk into the room until the moment you
walk out, you’re on.


The meeting as communication

Basically, there are five types of meetings, most of which have
overlapping functions and purposes:



  • Information meetings. These are intended to deliver or
    exchange information. The boss has announcements to
    make. A federal agency wants to tell interested parties
    about upcoming regulations. The CEO expects the depart-
    ment heads to brief each other on the recent progress and
    plans for the next calendar period. A manager wants to
    exchange thoughts with other managers.

  • Decision-making meetings. These are meetings in which a
    group negotiates or builds a consensus in order to arrive
    at a decision.

  • Instruction meetings. These include training and educa-
    tional programs of all kinds, meetings to issue directives
    and assignments, and events intended to result in change
    or action on the part of the participants.

  • Motivation meetings. People’s hearts and minds have to
    be won. They must be moved to respond. Buy this soap.
    Stop smoking. Improve your sales by learning these new
    techniques. Use these manuals and do better. Give us your
    support. Join our team. Whatever the subject area, these
    are meetings to persuade, cajole, motivate, inspire, and
    induce a desired action.

  • Social meetings. If there is a meeting that’s purely social,
    it’s often held to reward certain team members for excep-
    tional performance. But more often than not, the annual
    meeting or team meeting is held with the social aspect as
    just one of its purposes. The Internal Revenue Service has
    seen to that by requiring an organization to have some

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