190 How to Sell Yourself
- An open face adds music to your voice.
- We can hear the warmth of an open face on the radio,
on tape, and over the phone.
Lustberg on...
Mistakes in preparing and delivering presentations.
- Trying to compose a great work of literature.
- Overwhelming the audience with statistics, charts,
graphs, overheads, slides, and other unmemorable
information. - Letting someone else write your material and then not
working on it until the last minute. - Burying your nose in the text and reading a tedious
group of words to an audience that is either leaving or
falling asleep. - Forgetting that your appearance is an opportunity to
communicate, not an exercise in boredom. - Believing that quantity is an acceptable substitute for
quality. - Failing to personalize and individualize the message.
- Not practicing the presentation aloud until it feels
natural and comfortable. - Trying to impress the audience with your knowledge,
professionalism, or authority in order to prove your
competence. - Talking around the subject, overstating or disguising the
truth for effect. - Knocking other people and other views rather than
thoroughly showing the merits of your message. - Failing to acknowledge problems or the perception of
problems in the minds of listeners. - Taking the audience and its interest in you and your
subject for granted. - Winging it.
- Allowing yourself to be dull by convincing yourself that
the material is dull. - Trying to tell the audience everything you know.
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