vocabulary of taste. Heylmun and Civille can pass the triangle
test with flying colors, because their knowledge gives their first
impressions resiliency. My friends were not so fortunate. They
may drink a lot of cola, but they don’t ever really think about
colas. They aren’t cola experts, and to force them to be — to
ask too much of them — is to render their reactions useless.
Isn’t this what happened to Kenna?6. “It Sucks What the Record Companies Are Doing to
You”
After years of starts and stops, Kenna was finally signed by
Columbia Records. He released an album called New Sacred
Cow. Then he went on his first tour, playing in fourteen cities
throughout the American West and Midwest. It was a modest
beginning: he opened for another band and played for thirty-
five minutes. Many people in the audience didn’t even realize
that he was on the bill. But once they heard him play, they
were enthusiastic. He also made a video of one of his songs,
which was nominated for an award on VH-1. College radio
stations began playing New Sacred Cow, and it started to climb
the college charts. He then got a few appearances on television