Cape Cod tortilla chips, 176
Career IAT, 96
Carrère, Sybil, 22 , 38
Carroll, Sean, 190–94, 195 , 196 , 214 , 242 , 243 –44
car salesmen, 88 –96
Cash, Dean, 125
CBS, 174 –75
Celibidache, Sergiu, 246 , 247 , 248
central location test (CLT), 158 –59
Chef Boyardee Ravioli, 163
Chen, Mark, 53 –54
Chenault, Kenneth, 87
Cheskin, Louis, 160 –63
chest pain diagnosis, 126 , 128 –38
Christian Brothers Brandy, 161–63, 179
Civille, Gail Vance, 176–79, 183 , 184 , 186 , 187
Clark, Marcia, 211
classical music, and gender, 245 –54
Classic Coke, 158
Classico tomato sauce, 164
Clinton, Bill, 153–54, 205 –6
Close, Del, 116
CLT (central location test), 158 –59
Coca–Cola Company, 155–59, 165 , 184 , 185 –86
Cochran, Johnnie, 228
Common Relevant Operational Picture (CROP), 105
Conant, Abbie, 245–48, 252
conscious thinking: and decision making, 13 –14; and Gottman, 23 ; and unconscious