Lauffenberger (Swiss physician), 4 , 7
lay–downs, 93 –94
Lay’s potato chips, 184
leadership, 87 –88
Lear, Norman, 174
Le Madri, 176 –77
Levenson, Robert, 207
Levinson, Wendy, 41 –42
logic problems, 121 –22
lying, and facial expressions, 206 , 208–9, 212 –I3; 239
Maclean, Donald, 212 , 213
Maier, Norman R. F., 69–70, 71
malpractice lawsuits, 40–43, 75–76, 131 , 167
Mandela, Nelson, 97
margarine, 160 –62
Margolis, Stanley, 4 , 14
Marine Corps University, 107 , 108
market research: and experts, 149–51, 167 , 187 ; and music, 151–53, 154 , 155 , 166–
67 , 176 , 179 , 188 ; and office chairs, 169 –73; and Pepsi
Challenge, 156–60, 166 , 167 , 173 ; and sensation transference, 160 –66; and television
shows, 174 –75
marriages: and contempt, 24 , 32 , 33 ; distinctive patterns of, 26–27, 29 , 30 –31;
Gottman’s analysis of, 18–23, 36 , 38 –39; Morse code of, 27 –28; nonexperts’
analysis of, 46 –47; and SPAFF coding, 21 , 23–26, 31 ; and thin–slicing, 31 , 32 ,
166 , 183
Martin, Bob, 227 –28
Mary Tyler Moore Show, The (television show), 175
Mason, John, 100