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<http://nccam.nih.gov/health/echinacea>.Tish Davidson, A.M.eDiets
DefinitionThe eDiets.com website provides information on
several diet programs, fitness regimens, as well as sup-
port from health professionals. The term e-diets may
be used to describe any diet program found on the
internet.OriginsAmerican internet entrepreneur David R. Hum-
ble started eDiets.com in 1996. Unable to find invest-
ors for the site, Humble invested $500,000 of his own
money to begin the company. Humble discovered a
niche in the fee-based online dieting community. The
eDiets website uses a unique software program to
provide customized diet and fitness plans for individ-
uals. From a small office in Deerfield Beach, FL,
eDiets.com has grown into an international business
with websites in Germany, Spain, and Portugal. Over
two million members have joined eDiets.com since its
inception. The company also operates eFitness.com
and publishesglee*Magazine, a leading internet mag-
azine focusing on lifestyle issues. In spring 2004 and
2005, eDiets.com was named ‘‘Best of the Web’’ for
diet and nutrition byForbesand was selected as ‘‘Edi-
tors’ Choice’’ byPC Magazine.DescriptionThe eDiets.com website asks prospective mem-
bers to enter information about their physical descrip-
tion (height, weight, gender, body shape, etc.), activity
level, and eating habits. This data is used to generate a
customized weight loss program based on the 24 spe-
cialized options available. Program options include
theMayo Clinic Plan, Atkins, the Glycemic Impact
Diet, the NewMediterranean Diet, as well as eDiets
own program.Trim Kidsis available for children and
teens. Members can indicate special dietary restric-
tions, such as lactose or wheat intolerance, low-
sodium, or vegetarian, which will be accounted for in
the meal plans. The type of diet plan selected can be
changed or modified at any time.
Pricing for the basic eDiets program is approxi-
mately four dollars a day. This typically provides the
member with customized weekly meal plans complete
with grocery shopping lists, fitness program based on
the member’s profile, access to community forums,
newsletters, and articles on a variety of mind and
body issues. Features that require an additional
monthly fee include the recipe club, online chat groups
and meetings, and access to experts for advice or
consultation.
New members are paired with an existing member
as part of the eDiets mentor program. The mentor
offers support and assistance with the program. In
addition, members can choose to participate in online
meetings, chat rooms, take advantage of 24-hour sup-
port, or find emotional support through interactive
tools. These resources aim to provide community
and accountability that can help individuals maintain
their weight loss program.
An online shopping section features fitness equip-
ment, books, videos, nutritional supplements, and
other health related products. To make the program
even more convenient, a meal delivery plan is available
allowing members to have their meals prepared and
delivered to their door for approximately $15-25 per
day.FunctionThe premise of eDiets.com is to provide an infor-
mative and supportive environment available to mem-
bers at their convenience. This type of weight loss
program appeals to individuals who are uncomfort-
able with face-to-face group programs or who cannot
attend local support sessions. The flexibility and cus-
tomization of meal and fitness plans is another
highlight.eDiets