call from the agency that did the advertising for
Subway.
Fogle described his weight-loss plan in the Sub-
way commercials, saying that he ate two low-fat sand-
wiches and walked. The commercials highlighted his
success. However, Subway did not endorse what the
chain labeled the ‘‘Jared Diet,’’ according to a Decem-
ber 2000 Subway news release. The chain’s promo-
tions emphasized its low-fat offerings and urged the
public to exercise.
People motivated by Fogle called Subway, initially
wanting to know more about his weight-loss plan. The
chain also heard from hundreds of people who said they
lost weight following their own versions of Fogle’s diet.
In 2001, five of those ‘‘Inspired by Jared’’ people
appeared with him in commercials. By 2002, Subway
had received more than 1,000 calls and letters from
people. They told the chain that Fogle’s story gave
themhope;somepeoplesaidtheylostweightonhis
diet. Subway identified them as ‘‘Friends of Jared.’’
Some of those people appeared in commercials, and
Subway carried their stories on its website in 2007.
Meanwhile, Fogle continued to promote Subway
and to speak about the importance of diet and exer-
cise. In 2004, he created The Jared Foundation. The
nonprofit foundation based in Indiana had the goal oftackling childhoodobesity. The foundation’s objec-
tives were to:
Bring awareness and support initiatives that address
the wide-spread epidemic of childhood obesity.
Provide easy-to-use tools that encourage children
and support parents, caregivers, schools and com-
munity organizations.
Provide grants to organizations that are focused on
fostering sustainable nutrition and exercise programs.
Form strategic alliances with key organizations to
advance the understanding and application of pro-
grams that address childhood obesity.Description
Jared Fogle developed a diet that amounted to
approximately 1,000 calories per day. As a college stu-
dent, he usually ate before his first class, which was
scheduled for noon or 1 p.m. Fogle said in interviews
that he ate little or no breakfast. He sometimes break-
fasted on a bowl of cereal with skim milk or a piece of
fruit. Otherwise, a Subway sandwich was his first meal
of the day. He sometimes snacked on a piece of fruit
and took a daily multivitamin. His daily diet, according
to his book,Jared, the Subway Guy: Winning Through
Losing: 13 Lessons for Turning Your Life Around,con-
sisted of:Veggie Delite® Wrap 159 210 5.0 0 610 37 7 3
Salads
Ham 378 120 3.0 20 840 14 12 4
Oven roasted chicken 392 140 2.5 50 400 11 19 4
Roast beef 378 120 3.0 15 480 12 13 4
Subway Club® 411 150 4.0 35 840 14 18 4
Turkey breast 378 110 2.5 20 580 13 12 4
Turkey breast and ham 388 120 3.0 25 790 14 14 4
Veggie Delite® 322 60 1.0 0 75 11 3 4
Sandwiches
Ham, 6” 223 290 5.0 20 1,260 47 18 4
Chicken breast, oven roasted, 6” 237 310 5.0 25 830 48 24 5
Roast beef, 6” 223 290 5.0 15 900 45 19 4
Subway Club®, 6” 256 320 6.0 35 1,290 47 24 4
Sweet onion chicken teriyaki, 6” 279 370 5.0 50 1,200 59 26 5
Turkey breast, 6” 223 280 4.5 20 1,000 46 18 4
Turkey breast and ham, 6” 233 290 5.0 25 1,210 47 20 4
Veggie Delite® 167 230 3.0 0 500 44 9 4
Mini subs
Ham 137 180 3.0 10 710 30 11 3
Roast beef 146 190 3.5 15 600 30 13 3
Turkey breast 146 190 3.0 15 670 31 12 3
Does not include the addition of salad dressings, croutons, or other condiments and fixingsServing Fat Cholesterol Sodium Carbohydrates Protein Dietary fiber
Menu item (g) Calories (g) (mg) (mg) (g) (g) (g)Subway menu items with 6 grams of fat or less(Illustration by GGS Information Services/Thomson Gale.)Subway diet