Thinking with Type_ A Critical Guide for Designers, Writers, Editors, & Students - PDF Room

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These interruptions—especially the snide remarks--are killing my buzz.


Dashes express a break in the flow of a sentence. In a word-processed
document, dashes can be indicated with two hyphens. Em dashes are
required, however, in typesetting. No spaces are used around dashes.

El Lissitzky lived 1890–1941. Rodchenko lived longer (1891-1956).


An en dash connects two numbers. It means “up to and including,”
not “between.” No spaces are used around en dashes.

Don’t put two spaces between sentences. They leave an ugly gap.


Although writers persist in putting double spaces between sentences
(a habit often learned in high school), all such spaces must be purged
from a manuscript when it is set in type.

It’s okay to be second-best, but never, ever second–best.


Do not use en dashes where the humble hyphen is required.

She was 5'2'' with eyes of blue. ''I'm not dumb,'' she said. ''I'm prime.''


The purpose of prime marks, or hatch marks, is to indicate inches
and feet. Their use to mark quotations is a common blight across the
typographic landscape.

“I’m not smart,” he replied. “I’m a quotation mark.”


Unlike prime marks, quotation marks include an opening and closing
character. Single close quotes also serve as apostrophes. Incorrectly used
prime marks must be routed out and destroyed.

crime: Prime marks (a.k.a. dumb quotes) used in place of quotation marks

In the beginning was...the word ....Typography came later.


The periods in an ellipsis can be separated with word spaces, or, as we prefer, they can be
tracked open (letterspaced). Most typefaces include an ellipsis character, whose points are
more tightly spaced. After a sentence, use a period plus an ellipsis (four dots).

An ellipsis character is used here in place of separate points.

crime: Hyphen between numbers

crime: Two spaces between sentences

crime: Two hyphens in place of an em dash

crime: En dash in hyphenated word

appendix | 211

ignoring the rules of punctuation leads to humiliation and despair
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