Thinking with Type_ A Critical Guide for Designers, Writers, Editors, & Students - PDF Room

(lk12aq) #1

160 | thinking with type


les mots en
liberté futuristes:
lettre d’une jolie femme
à un monsieur passeiste
Poem, 1912. Author: F. T.
Marinetti. In this Futurist
poem, Marinetti attacked the
conventions of poetry and the
restrictions imposed by the
mechanical grid of letterpress.
The rectilinear pressures of
the grid are nonetheless evident
in the composed work.

merz-matinéen Poster,


  1. Designer: El Lissitzky.
    The Russian Constructivist
    artist and designer traveled
    extensively in Europe in the
    1920s, where he collaborated
    with other members of the
    international avantgarde,
    including the Dadaist Kurt
    Schwitters. This precisely
    assembled poster for a Dada
    event is organized and activated
    by the rectilinear grid of
    letterpress.


fortoliet Postcard, 1925.
Designer: Piet Zwart.
Collection of Elaine
Lustig Cohen. The Dutch
graphic designer Piet Zwart was
influenced by the De Stijl
movement as well as
Constructivism. In the visual
identity he created for Fortoliet,
a flooring company, Zwart
built monumental letters out of
typographic rules.

exposing the letterpress grid
Free download pdf