letter | 59type crimes
new york city tour
City streets have become a
dangerous place. Millions of
dollars a year are spent
producing commercial signs
that are fraught with
typographic misdoings. While
some of these signs are cheaply
made over-the-counter products,
others were designed for
prominent businesses and
institutions. There is no excuse
for such gross negligence.
gettin’ it right
Apostrophes and quotation
marks are sometimes called
curly quotes. Here, you can
enjoy them in a meat-free
environment.
gettin’ it wrong
The correct use of hatch marks
is to indicate inches and feet.
Alas, this pizza is the hapless
victim of a misplaced keystroke.
In InDesign or Illustrator, use
the Glyphs palette to find hatch
marks when you need them.
dumb quotes don’t know their front side from their backside