Social Research Methods: Qualitative and Quantitative Approaches

SURVEY RESEARCH agree/disagree question, respondents may respond in the same way; however, we can capture both aspects of the op ...

SURVEY RESEARCH reactions to questionnaires. Visuals sometimes may have a larger impact than question wording changes. Responden ...

SURVEY RESEARCH fewest errors had the highest percentage of refusals to answer, and the form with the most errors had the lowest ...

SURVEY RESEARCH “Context includes more than just the influence of one question on another. It includes the effects of the interv ...

SURVEY RESEARCH thought about violent crimes, drunk driving may have appeared to be a less important issue to them. By contrast, ...

Matrix question A survey research inquiry that groups together a set of questions that share the same answer categories in a com ...

SURVEY RESEARCH Almost all people complete surveys at some time, and the reporting of survey or poll results in major newspapers ...

SURVEY RESEARCH gender, or ethnicity), use alternative interview meth- ods (i.e., phone versus face to face), or accept alter- n ...

SURVEY RESEARCH EXPANSION BOX 10 Ten Ways to Increase Mail Questionnaire Response Address the questionnaire to a specific perso ...

SURVEY RESEARCH College respondents are more responsive to Web surveys, but other respondents (e.g., medical doc- tors, teachers ...

SURVEY RESEARCH TABLE 4 Types of Surveys and Their Features FEATURES TYPE OF SURVEY Mail Questionnaire Telephone Interview Face- ...

SURVEY RESEARCH have some advantages over live interviewers, such as rapid and automated data collection, no interviewer reading ...

SURVEY RESEARCH Time budget survey A specialized type in which respondents record details about the timing and dura- tion of the ...

SURVEY RESEARCH worked too little. As with dozens of other such time budget surveys when all meetings, community serv- ice activ ...

SURVEY RESEARCH EXPANSION BOX 11 Naïve Assumption Model of Survey Interviews Researchers have clearly conceptualized all variab ...

SURVEY RESEARCH EXPANSION BOX 12 Types of Nonresearch Interviews reinterpreted questions to make them applicable to their own id ...

SURVEY RESEARCH TABLE 5 Differences between Ordinary Conversation and a Structured Survey Interview ORDINARY CONVERSATION THE SU ...

SURVEY RESEARCH Probe A follow-up question asked by an interviewer to elicit an appropriate response when a respondent’s answer ...

SURVEY RESEARCH The last interview stage is the exit when the interviewer thanks the respondent and leaves. The interviewer usua ...

SURVEY RESEARCH EXPANSION BOX 14 Six Categories of Interview Bias Errors by the respondent. Forgetting, embarrass- ment, misund ...