Social Research Methods: Qualitative and Quantitative Approaches

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STRATEGIES OF RESEARCH DESIGN

ing evidence for a prediction, we may elevate one
explanation over its alternatives that could also
have confirming evidence.
For example, a man stands on a street corner
with an umbrella and claims that his umbrella pro-
tects him from falling elephants. He has supporting
evidence for his hypothesis that the umbrella pro-
vides protection. He has not had a single elephant fall
on him in all of the time he has had his umbrella open,
yet such supportive evidence is weak; it also is con-
sistent with an alternative hypothesis: elephants do
not fall from the sky. Both hypotheses predict that the
man will be safe from falling elephants. Negative evi-
dence for the hypothesis—the one elephant that falls
on him and his umbrella, crushing both—would
destroy the hypothesis for good!
We can test hypotheses in two ways: in a
straightforward way and in a null hypothesis way.
Many quantitative researchers, especially experi-
menters, frame hypotheses in terms of a null
hypothesisbased on the logic of the disconfirming
hypotheses. These researchers look for evidence
that will allow them to accept or reject the null
hypothesis. Most people talk about a hypothesis as
a way to predict a relationship. The null hypothesis
does the opposite. It predicts no relationship. For
example, Sarah believes that students who live on
campus in dormitories get higher grades than stu-
dents who live off campus and commute to college.
Her null hypothesis is that there is no relationship
between residence and grades. Researchers use the
null hypothesis with a corresponding alternative
hypothesisor experimental hypothesis. The alter-
native hypothesis says that a relationship exists.
Sarah’s alternative hypothesis is that students’ on-
campus residence has a positive effect on grades.
For most people, the null hypothesis approach
seems like a backward way to think about hypoth-
esis testing. Using a null hypothesis rests on the
assumption that we want to discover a relationship.
Because of our inner desire to find relationships,
we need to design hypothesis testing to make find-
ing relationships very demanding. When we use the
null hypothesis approach, we directly test only the
null hypothesis. If evidence supports or leads us
to accept the null hypothesis, we conclude that


the tested relationship does not exist. This implies
that the alternative hypothesis is false. On the
other hand, if we find evidence to reject the null
hypothesis, the alternative hypotheses remain a
possibility. We cannot prove the alternative; rather,
by testing the null hypotheses, we keep the alter-
native hypotheses in contention. When we add null
hypothesis testing to confirming evidence, the
argument for alterative hypotheses can become
stronger over time.
If all this discussion of null hypothesis is con-
fusing to you, remember that the scientific com-
munity is extremely cautious. After all, it is in the
business of creating genuine, verified truth. It
would prefer to consider a causal relationship as
false until mountains of evidence show it to be true.
This is similar to the Anglo-American legal idea of
innocent until proved guilty. We assume, or act
as though, the null hypothesis is correct until
reasonable doubtsuggests otherwise. When we use
null hypotheses, we can also use specific statisti-
cal tests (e.g.,t-test or F-test) designed for this way
of thinking. Thus, we say there is reasonable doubt
in a null hypothesis if a statistical test suggests that
the odds of it being false are 99 in 100. This is what
we mean when we say that statistical tests allow us
to “reject the null hypothesis at the .01 level of
significance.”
Another type of hypothesis is the double-
barreled hypothesis.^17 It shows unclear thinking
and creates unnecessary confusion and should be
avoided. A double-barreled hypothesis puts two

Null hypothesis A hypothesis stating that there is no
significant effect of an independent variable on a
dependent variable.
Alternative hypothesis A hypothesis paired with
the null hypothesis that says an independent
variable has a significant effect on a dependent
variable.
Double-barreled hypothesis A confusing and
poorly designed hypothesis with two independent
variables in which it is unclear whether one or
the other variable or both in combination produce
an effect.
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