We humans seem to have been wired by our evolutionary
past to function most comfortably in a tribe of twenty to, say,
eight hundred. We can push it maybe to a few thousand, even
to five figures. But at some point it maxes out. Our brains
can't file that many faces. We thrash around, flashing our
badges of status (Hey, how do you like my Lincoln
Navigator?) and wondering why nobody gives a shit.
We have entered Mass Society. The hierarchy is too big.
It doesn't work anymore.
STEVEN PRESSFIELD