About the Author
The author of Social Media Marketing: An Hour a Day (Wiley, 2008), Dave is involved with
the development of products and services that extend social technologies to business. Dave con-
sults with firms and professional services organizations through Digital Voodoo, a consultancy
he cofounded in 1994. Dave is currently working with Social Dynamx, a technology firm based
in Austin that is focused on the development of tools to measure the value of social media and
quantitatively tie insights from the Social Web to what actually drives business.
Dave has extensive social media marketing and advertising experience, having worked with
public relations agency 2020 Social and its clients including the Bengaluru International Airport,
Pepsi, Dell, United Brands and Intel in India, with Social Web Strategies and Philips in The
Netherlands, and advertising agency GSD&M | Ideacity in Austin, Texas, and its clients includ-
ing Southwest Airlines, AARP, Walmart, and the PGA TOUR. Dave served as well as a Product
Manager with Progressive Insurance, and as a Telecom Systems Analyst on the console in Mission
Control with NASA/JPL for the Voyager I and II deep space programs.
Dave holds a B.S. in physics and mathematics from the State University of New York/
College at Brockport and has served on the Advisory Board with ad:tech and the Measurement
and Metrics Council with WOMMA.